SISTERS READS: Generation M, New Muslims New Style



Written by Shelina Janmohamed. Reviewed by Papatia Feauxzar. Published by I.B. Tauris

Shelina Zahra Janmohamed, British author of award winning Love in a Headscarf and vice president of the Islamic Branding consultancy Ogilvy Noor, has just released her new title Generation M. Generation M is a textualized documentary, exposing the diverse nature of young Muslim entrepreneurs of the 21st century. We could also say that it’s an exposé by a Muslim insider who knows what it is like to be born Muslim, raised Muslim, and go through life as a Muslim with seemingly limited choices. The book nails the depiction of contemporary young Muslims: innovative, entrepreneurial, trend catchers and setters, steadfast in faith, and very passionate about improving their lifestyle because they believe that faith and modernity go hand in hand.

In my opinion, Generation M, the people, walks the fine line between innovation that adds to Islam and innovation that doesn’t add to our faith. Along the way, the lines get blurred a bit and this is where only the future will tell how Generation M handles these challenges. For now, their achievements are celebratory and really good PR.

Generation M the book is composed of 15 chapters split into five main parts. Part one introduces “Salaam, Generation M.” Part two is about “The Global Muslim Lifestyle” while part three is “Culture: The New Muslim Cool”. Part four is titled “The New Twenty-First Century Ummah” and finally part five is about “The Faithful Future.”

In part one, Janmohamed says, “If publishers are guilty of monolithic misery memoirs, then Muslims must also take some of the blame for not sharing our universal experiences in a language and context that everyone can relate to.” This spoke to me because it’s true. Our narrative is still lacking, and we must all make the effort to be the curators of our time, of our true history.

In Part two, Janmohamed highlights how important halal and tayyab (organic and wholesome) are to Generation M. These concepts are matters that they don’t play with. Be a shady vendor and you will not get away with it when they find out because they always do. We also see that halal and tayyab don’t stop at meat consumption, they cover a wider radius of seeking out ‘good’ things.

In part three, we find out about Donna Auston and the reasoning behind #BlackMuslimRamadan, amongst other interesting Generation M happenings, while in part four, we see that Generation M is dedicated to changing the hijacked Muslim narrative and telling their own stories. They are global citizens and while there are disagreements and minority doctrines within the ummah, Generation M does not despair, they do their part within the community. Finally in part five, we get the full picture of Generation M. For them, Islam is a complete way of life. It’s about living a balanced life that affects the societal, financial, and political sectors. It’s not only about praying five times a day.

A few years ago, when I took a class on International Business as a requisite for my accounting degree, I learned that non-Muslim companies loved to package their products in green if they intend to sell them in Muslim countries especially the Middle East. When I learned that, being an African Muslim, it didn’t bother me at all. It made sense. Muslims love green. I didn’t even think, ‘Wait a minute, this can raise issues of profiling, unintended stereotyping, etc.’ After reading Generation M, I realize that young Muslims will not settle for this ready-made perception of them and it’s their right to want the finer things the world has to offer. There are other colours in the colouring clip board they find attractive. They don’t want just green, yellow or black. And this is to say that we are humans, just like non-Muslims, we aren’t that different from anybody, like many think, and we aren’t monolithic.

Generation M doesn’t chronicle all the building blocks of Generation M, but it certainly snaps an accurate picture of the composition of this generation. In this book, I came across many Muslims changing the world, some new and some I already knew of. Truly, Generation M is so diverse they can’t all fit in one book!

Above all, Generation M are very creative and crafty individuals masha Allah. They give new meanings to just about everything. The Muslim version of sushi was new to me… Start reading the book today to discover new Muslim inventions.

Generation M is available on Amazon and all major book sellers.

Originally published at SISTERS MAGAZINE here.

Bio: Papatia Feauxzar is an accountant, an avid reader and writer living in Dallas, Texas with her nuclear family. She blogs at

About Papatia

Papatia Feauxzar is an Author and Muslim Publisher who holds a Master degree in Accounting with a concentration in Personal Finance. She now works from home alhamdullilah. You can visit her website at or her sister's website
This entry was posted in Diverse Books, Faith, mvslim, Reviews, Writing and tagged , , , , , , , . Bookmark the permalink.

8 Responses to SISTERS READS: Generation M, New Muslims New Style

  1. Assalamualikum wrwb sis.. what a wonderful read.. Hope you are doing well by the Grace of Allah swt!

    My love n hugs to you!!

    Liked by 1 person

  2. Agik says:

    Hi! What an interesting book! I’m keen to read it.

    Anyway, in the seventh paragraph, you said that Muslims love green, are they? or are the majority of Muslims actually love green?


    Liked by 1 person

    • Papatia says:

      Hi! Well, islamically green is a color favored by Muslims because of its mention in the afterlife amongst other things. So naturally, many Muslims like green. That doesn’t mean it’s the only color they prefer… ;).

      Liked by 1 person

      • Agik says:

        What do you mean by mentioned in the afterlife? is it jannah? or can you mention the hadist or quran?

        because I just heard about it, hehe,
        because in Indonesia Muslims doesn’t have typical colors (unless if they are joining a party). emm, do you know what I mean?

        Thanks 🙂

        Liked by 1 person

      • Papatia says:

        Yea, check out this link insha’Allah 😊

        “Allah Almighty says,

        Upon them will be green garments of fine silk and heavy brocade. [Al-Insan: 21]

        And they will wear green garments of fine silk and heavy brocade. [Al-Kahf: 31]

        Reclining on green cushions [Al-Rahman: 76]

        The Prophet (peace and blessings be upon him and his family) said that Allah will dress him in a green garment on the Day of Judgment as per his words: “When people are resurrected on the Day of Judgment, my community [ummah] and I will stand on top of a hill. Allah Most Exalted will dress me in a green garment and permit me to supplicate Him with whatever I wish. This is the praiseworthy position [al-Maqam al-Mahmoud]” [Recorded by Imam Ahmed).

        The Prophet (peace and blessings be upon him and his family) also said that the souls of martyrs are kept in the crops of green birds.

        The dome of the Prophet’s mosque is green

        In 1253 A.H. the dome of the Prophet’s mosque was painted green.”



  3. Shihab sheikh says:

    Salam, With your due permission We would like to carry this review on our soon to be launched Modern Muslim Lifestyle web portal.

    Liked by 1 person

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